There are thousands of companies providing hosting services. All these companies promise unlimited resources, excellent customer service, and 99% uptime, you need yo know how to evade these tactics and make a sound decision. It is like comparing an apple to another. These factors will help you:
Price
Every website owner will look at these when choosing hosting 
providers. However, let not price be the deciding factor. Usually, in the online world, you are paying for what you are going to get. Going for the lowest offer will not be the ideal solution. Features such as quality hardware and outsourced support cost money. Therefore, you should examine features of every provider and compare prices. It is necessary to web hosting reviews before you make a decision.
Specialties
It is true that not all hosting providers are right for your business. Some will provide you with shared plans and do not have right solutions for business growth. There are others with great enterprise solutions, which are not the right fit for someone with a small blog. Look at the area of specialization before you buy hosting.
Technical specifications
Look at your website and figure out where you want to take it. For instance, if your aim is to host an e-commerce site, blog, videos, and rich content, it is advisable to go with the cheapest offer you get. In fact, a cheap package may lack processing speed, disk space, and RAM to serve all your needs.
Tech Support
For many website owners, this is most important. What if your site goes down, will you be able to talk to a live person and have it fixed. Take time to study the reputation of their customer support. Know the various ways you can communicate with them. Some of the methods include email, toll-free phone, chat, and many more. Are they available 24/7 and such things.
Features
These are additional incentives you get when you buy hosting package. Things to look for include multiple data centers, data backups, free domain privacy, hosting companies, and energy-saving practices. If your company offers something interesting, then that is a good indicator.
Reviews
Do some search and find blogs that publish web hosting reviews. They can help you see the difference in these companies. Ask questions to experts. Look at the social networks what other customers are taking about.